Referred to by both Globe & Mail and Toronto Star society writers as Toronto’s “man about town”, Shayne is one of Canada’s most recognizable tastemakers. An award-winning journalist turned marketing/ retail/PR authority, he has earned international acclaim for leveraging his keen understanding of popular culture and influential network to create boundary-breaking, customized strategies, content, events, partnerships and coverage for brands. Now a trusted advisor to some of the world’s most storied, relevant luxury houses, Shayne leans on his extensive experience as a senior leader at Holt Renfrew, LOUIS XIII cognac and Saks Fifth Avenue, where he counts it a career highlight to have built and executed the retailer’s record-setting Canadian expansion strategy while acting as its marketing director.
